Forte Nonprofit Consulting Launch
Introduction
Forte is dedicated to empowering nonprofit youth sports clubs by providing them with comprehensive services and valuable insights, enabling them to achieve optimal performance and sustainable success. As a new company, they had no website and needed an online presence to kick off business efforts.
Deliverables
- Website design in a high-fidelity prototype
- Fully developed website launched on Squarespace
Team
- Hunter Zachwieja: Web Design & Squarespace Development
Disciplines
- Brand Strategy
- Web Design
- Web Development
- Squarespace
Duration
1 Month
Project Overview
The Problem
With nothing but a logo for their fledgling business, Forte needed to begin establishing their brand and digital presence. Without a website, Forte was lacking validity and accessibility.
The Goal
Our goal with this project was to design and develop a single-page, responsive Squarespace website that provided a quick overview of the company, complete with blogging capabilities.
Final Designs
— Brand Identity
— Website
Going Forward
Takeaways
The website and branding work that was done paved the path for Forte to receive multiple large clients and other opportunities within the first quarter of launching. Much of the branding work I’ve done previously had been with established companies and brands, or were closely connected to them. This created a unique challenge of collaborating with the founder to create a brand strategy that will evolve alongside the business.
Next Steps
The website for Forte is a brochure-style one-pager that mainly acts as a calling card and show of legitimacy. I’d like to continue working with Forte to develop print and digital assets and pursue marketing efforts that enable company growth. This wholistic approach to how the company is represented will engage the target audience at multiple levels while also creating new revenue paths.